In January we've been running the 'Get your Fun Rate going campaign' through PR, Xbox LIVE Dashboard, Consumer trial and Retail (instore, online and training.)

Below is a summary of the individual activities and executions:

PR
     
 

On the 17th January Xbox hosted an exclusive training session with celebrity personal trainer Matt Roberts in his City gym to showcase the latest Kinect fitness titles to media, including Dance Central 2, Kinect Sports, Kinect Sports Season 2, UFC Personal Trainer and Your Shape Fitness Evolved 2012.

Matt provided media with his top fitness tips, which incorporated Xbox and selected games as part of an ongoing fitness routine. Key attendees included editors from Ideal Home, Bella, More! and Weight Watchers magazines, as well as the Sunday Mirror, Celebs on Sunday.

To date more than 14 pieces of coverage have run including OK!, Chat, Health and Fitness, Zest, The Gadget Show Online and more.

"Had a great time meeting Matt and trying out all the games and all the staff from Xbox were so helpful. It's certainly something our readers will love!" – Catriona Innes, Weight Watchers Magazine
 
 


 

CONSUMER TRIAL
     
 
Though our consumer trial programme we're planning on demoing Kinect fitness titles to 167 customers in January and 107 in February, a total of 274

Games that are being demoed

Kinect Sports 1 & 2
Dance Central
Your Shape
   
 
     

TRAINING
     
 
Our field team have been out on the streets training RSP's on our Fitness proposition.

Below shows the amount of RSP's trained to date
 
     


Retail
     
 
We executed Fitness assets in Tesco, Amazon, Argos, Asda, Grainger Games, Dixons, Sainsburys and GAME in stores and on websites.

On Saturday 21st Jan our own trainer Andy Lees will be on QVC for 12 hours demoing Kinect Fitness.
 
 
EXAMPLES OF INSTORE ASSETS



EXAMPLES OF ONLINE ASSETS



 


ADVERTISING

     
  ABOVE THE LINE ADVERTISING
      
         
 
The Your Shape Fitness Evolved TV campaign ran until mid Jan, solely for Xbox 360
   
         
  XBOX.COM

  
 
Xbox LIVE customers received a Get your fun rate going' email directing them to Xbox.com and the Fitness hub on the GAME website